NielsenIQ BASES introduces BASES Creative Product AI, a new way to tes…

NielsenIQ BASES, the global leader in new product and innovation development, is pleased to announce a breakthrough in how products are tested, screened, and optimized using BASES Creative Product AI. BASES Creative Product AI was built using over 100 models and algorithms, creating an artificial intelligence engine that can predict performance and identify new ways to optimize products. The launch of BASES Creative Product AI is a significant step forward in the next generation of tools enab...